CONTACT: Alexandra Haban-SpanosSmiles for Success Foundation 800.920.2293 or info@smilesforsuccess.org
FOR IMMEDIATE RELEASE
Sensodyne’s National “Food Fear Challenge” Benefits Smiles for Success
Chicago, IL (August 17, 2005)
– Legendary Green Bay Packers Quarterback, Brett Favre, kicked off
a pan-American pain-relieving program on July 12th in New York aimed at
easing the suffering for the one out of four adults with sensitive teeth.
Favre, who until recently was among the millions of Americans unable to
enjoy some of their favorite foods without discomfort, is again able to
indulge in all the foods he loves – pain-free. Most sufferers, however,
are unaware the condition can be easily and painlessly remedied.
Armed with the key to ice-cold indulgence and piping hot pleasure, Favre
is helping unlock the fetters of food fear by teaming up with Sensodyne®,
the No. 1 dentist and hygienist recommended toothpaste for patients with
sensitive teeth, to launch a national education campaign to help inform
Americans about the causes of and treatment for the painful condition.
A Good Cause for a Great Smile
While the program travels the country helping Americans smile again about
eating the foods they love, Sensodyne and Brett Favre also will be helping
to raise money to provide dental care for women who are in the transition
from welfare to work who otherwise couldn’t afford it. In addition
to an initial $25,000 donation, Sensodyne will donate one dollar for every
mile traveled to Smiles For Success Foundation, a nonprofit organization
that helps put smiles back on the faces of women across the country by
offering free dental care for women looking to re-enter the workforce.
Furthermore, for every touchdown that Brett Favre throws in the 2005-2006
season, Sensodyne will make an additional donation of $500.
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| Dr. Donna Rumberger of NYC accepts the first $25,000 check on behalf of the Smiles for Success program on July 12, 2005. From Left to right: John Addrizzo, GlaxoSmithKline; Smiles for Success participants Sheila Wilson and Robin Day, Brett Favre, Dr. Rumberger, Founder of Smiles for Success and Pauline Silverman, GlaxoSmithKline. |
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About Sensodyne
Sensodyne is overwhelmingly the No. 1 dentist and hygienist recommended
toothpaste brand for sensitive teeth (nine out of 10 dentists recommend
Sensodyne). There are eight varieties -- Cool Gel, Original, Baking Soda,
Extra Whitening, Fresh Impact, Tartar Control plus Whitening, Fresh Mint
and Full Protection plus Whitening -- that can be used to build a barrier
blocking the pain that hot and cold foods can cause for sensitive teeth.
All Sensodyne varieties combine the maximum FDA-permitted level of sensitivity
ingredient, fluoride for cavity protection and a great taste, and help
keep your mouth feeling fresh and clean. For more information about Sensodyne
and the “Food Fear Challenge”, visit http://www.sensodyne.com/.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world’s largest
over-the-counter healthcare products companies, ranking second globally
in sales of oral care products. Its more than 30 well-known products include
such medicine cabinet staples as Abreva®, Aquafresh® toothpastes
and toothbrushes, Nicorette®, NicoDerm® CQ® ThinFlex™,
Sensodyne® and Tums®.
About GlaxoSmithKline
GlaxoSmithKline is one of the world’s leading research-based pharmaceutical
and consumer healthcare companies. GlaxoSmithKline is committed to improving
the quality of human life by enabling people to do more, feel better and
live longer.
About Smiles For Success Foundation
Smiles for Success Foundation (www.smilesforsuccess.org) offers cost-free
dental care to women graduates of accredited job readiness and placement
programs who are actively transitioning from welfare back into the work
force. Smiles was established by members of the American Association of
Women Dentists (AAWD) in 1995 and is now fully operational in more than
40 states.